How to Maintain and Monitor Your Google Business Profile for Success
Managing a Google Business Profile isn’t a “set it and forget it” activity. Once you’ve optimized your GBP, regular maintenance is essential to ensure your listing remains accurate, relevant, and engaging to potential customers.
This guide walks you through the key areas you should monitor regularly to keep your GBP performing at its best.
Why Regular Maintenance Matters
Google Business Profiles are dynamic. Here’s why keeping an eye on your profile is essential:
Edits by others: Anyone can suggest changes to your GBP, and Google may even make updates automatically based on third-party information.
Shifting trends: Consumer behavior, business needs, and Google’s features evolve. Staying current ensures you make the most of new opportunities.
Protecting your listing: Prevent competitors from tampering with your profile and ensure accuracy for potential customers.
What to Monitor on Your GBP
1. Profile Information
Business Name, Address, Phone (NAP): Ensure this information is accurate and consistent across all platforms.
Hours of Operation: Keep your hours updated, including special holiday hours.
Website Link: Regularly check that your URL points to the correct page, especially if you’ve made website updates.
Pro Tip: Use BrightLocal’s Active Sync or similar tools to track changes to your GBP automatically.
2. Reviews
Monitor Regularly: Check for new reviews and respond promptly to both positive and negative feedback. This shows customers you’re engaged and care about their experience.
Featured Reviews: Keep an eye on which reviews appear prominently and address any negative feedback strategically.
Responding Tip: Highlight solutions in replies to negative reviews to demonstrate professionalism and build trust with potential customers.
3. Questions & Answers
Submit Your Own FAQs: Add common questions and answers to ensure accurate information appears for users.
Monitor Third-Party Contributions: Regularly check for new questions or answers and correct any misinformation.
4. Photos and Videos
Business-Submitted Media: Update photos and videos regularly to reflect your latest services, products, or team.
User-Uploaded Content: Monitor customer-uploaded images. If inappropriate or irrelevant photos are added, flag them for removal through Google Maps.
Photo Tip: Include seasonal updates and encourage customers to take pictures by creating photo opportunities at your location.
5. Google Posts
Use Google Posts to promote offers, events, and updates. Regularly update your posts to keep your profile fresh and engaging.
Test Different Formats: Offer posts often yield the best results, but experimenting with “What’s New” or event-based posts can also drive engagement.
Efficiency Tip: Tools like Postamatic can help schedule posts and automatically apply UTM tags to track their performance in Google Analytics.
6. Consumer Insights
Use the Google Business Profile Performance Dashboard to track:
Website clicks
Call and direction requests
Booking actions
Integrate these insights with tools like Google Looker Studio for a holistic view of your GBP’s impact.
Your GBP Monitoring Checklist
Here’s a quick checklist to stay on top of your profile:
Check for changes to your NAP or business details.
Review and respond to customer reviews weekly.
Monitor and manage Q&A content.
Add fresh photos/videos and monitor user uploads.
Update or refresh Google Posts regularly.
Analyze consumer insights to refine your strategy.
Keep track of new GBP features and local SEO trends via trusted sources like BrightLocal, Think With Google, and Sterling Sky.
Staying Ahead of the Curve
New Google features and consumer trends emerge regularly. Stay informed by:
Following trusted local SEO thought leaders on platforms like Twitter.
Subscribing to the BrightLocal newsletter.
Visiting the Google Business Profile Learning Hub for the latest tools and best practices.
Mojo Mesh: Your Local SEO Partner
At Mojo Mesh, we help businesses in Newcastle and beyond make the most of their Google Business Profiles. Our services include:
Profile setup and optimization.
Monitoring and management of edits, reviews, and Q&A.
Regular updates with fresh photos, videos, and posts.
In-depth reporting to track GBP performance and ROI.
📞 Contact Us Today: 0431 722 372
🌐 Visit: mojomesh.com.au
Let’s work together to keep your GBP driving visibility, engagement, and results.
