How to Optimize Your Google Business Profile (GBP) for Newcastle Businesses
Your Google Business Profile (GBP) is more than just a listing; it’s your business’s digital front door. It’s the first thing people see when they search for your business or relevant services in Newcastle. Whether they’re looking for directions, reviews, or your contact details, your GBP is where many customers form their first impression of your business.
An optimized GBP doesn’t just help you attract more customers—it also improves your local SEO, helping your business appear higher in search results and Google’s map pack. Here’s a guide to getting your GBP in tip-top shape and how Mojo Mesh can help with professional photography, videography, and SEO-driven optimization.
Claim and Optimize Your Google Business Profile
Before you do anything else, make sure you’ve claimed and verified your Google Business Profile. You can do this by visiting Google Business and checking if your location is listed under your account.
Once claimed, follow these steps to fully optimize your profile:
1. Complete Your Business Information
Use your exact business name as it appears on your website and other citations. Avoid keyword stuffing to prevent suspension.
Double-check your address and ensure your map pin is accurate. For service-area businesses, clear the address field and set your service areas instead.
Provide a local phone number and list any additional numbers in the alternate field to avoid consistency issues.
Add your website URL, linking either to your homepage or a specific location page if you’re a multi-location business.
2. Add Business Hours and Services
Keep your hours of operation updated, including holiday hours.
List your services accurately and use keywords naturally to improve SEO.
3. Upload High-Quality Photos and Videos
Photos and videos play a crucial role in making your GBP stand out. Customers are more likely to engage with a profile that has clear, professional-looking images and videos showcasing your business.
How Mojo Mesh Can Help with Photos and Videos
At Mojo Mesh, we understand the importance of visual content for SEO. While we’re not professional photographers, we offer an SEO-focused photography and videography service specifically designed to enhance your Google Business Profile and boost local visibility.
What We Do:
Geotagged Photos:
We take location-specific photos of your business, products, or services.
Geotagging these photos ensures they’re optimized for local SEO, signaling Google that your business is active in Newcastle.
Upload to GBP and Socials:
We upload the photos directly to your Google Business Profile, ensuring they’re optimized to show up first in your listing.
The same photos can be repurposed for your website and social media channels, giving you consistent branding across platforms.
SEO-Focused Business Videos:
We create short, impactful videos (under 30 seconds) tailored for GBP, such as:
A walkthrough of your business.
Demonstrations of your products or services.
Quick introductions to your team.
These videos can also be repurposed for your website and social media, maximizing their value.
Additional GBP Optimization Tips
Use Google Posts
Google Posts allow you to share updates, offers, events, or news directly on your GBP. These posts keep your profile fresh and encourage engagement.
Monitor and Respond to Questions and Reviews
Keep an eye on the "Questions and Answers" section of your profile and provide accurate responses promptly.
Respond to all reviews, positive or negative, to show you value customer feedback.
Track Performance with GBP Insights
Your GBP dashboard includes valuable insights into how customers interact with your profile. You can see:
What keywords people use to find your business.
How many users visited your website, requested directions, or called your business.
The busiest times your profile is viewed.
Use these insights to refine your marketing strategy and better understand your customers’ needs.
Why Your Google Business Profile is Your New Homepage
Think of your GBP as your digital storefront. Most customers won’t even click through to your website if they find what they need—like directions, phone numbers, or reviews—directly on your profile. That’s why keeping it updated, visually appealing, and optimized for SEO is critical.
At Mojo Mesh, we’re here to help Newcastle businesses make the most of their Google Business Profiles. From managing your photos and videos to crafting an SEO-friendly strategy, we ensure your GBP stands out and drives more local traffic to your business.
Let Mojo Mesh Optimize Your Google Business Profile
Ready to elevate your GBP and boost your local SEO? Contact us today for photography, videography, and full GBP optimization tailored to your Newcastle business.
Address: 41 Young Street, Georgetown, Newcastle, N.S.W.
Phone: 0431 722 372
Business Hours: Monday–Friday, 9am–5pm
Let’s get your business noticed with a standout Google Business Profile. Call Mojo Mesh today!
