How to Use Google Posts to Stand Out on Your Google Business Profile (GBP)

Google Posts are an underutilized feature of Google Business Profiles (formerly known as Google My Business) that can help your Newcastle business stand out from competitors and attract more local customers. These posts allow you to share updates, promotions, and events directly on your GBP, giving potential customers a reason to engage with your business before they even visit your website.

Here’s how to make the most of Google Posts and use them to drive more traffic and conversions for your business.

What Are Google Posts?

Google Posts are short updates that include an image or video paired with a brief description (up to 1,500 characters). They appear in your GBP panel when users search for your business on Google, showing up:

• On desktop: At the bottom of the GBP panel.

• On mobile: Integrated into the search results under your profile’s post section.

Each post has a thumbnail preview that displays a cropped image and a snippet of text. Customers can click the thumbnail to see the full post. Posts remain live for six months unless you use a date-specific template (e.g., for events or promotions).

Why Use Google Posts?

1. Stand Out from Competitors
   Most businesses don’t use Google Posts at all, which means this feature is your chance to shine. A compelling post can make your business more engaging and memorable than competitors who aren’t leveraging this tool.

2. Drive Local Customer Conversions
   Since your GBP is often the first place customers encounter your business, posts give you a way to grab their attention and guide them to take action—whether it’s visiting your website, calling you, or redeeming a promotion.

3. Boost Engagement
   Google Posts function like mini-ads for your business. By using eye-catching images or videos and engaging copy, you can entice customers to click on your post, increasing their interaction with your profile.

How to Create Effective Google Posts

To get the most out of Google Posts, focus on making them visually appealing and action-oriented.

1. Use High-Quality Images or Videos

The image or video is the first thing users notice. Ensure your visuals are clear, relevant, and high-quality.

• Image size: Use images sized at 1200 x 900 pixels to avoid awkward cropping.

• Video size: Videos should be under 30 seconds and 75 MB.

At Mojo Mesh, we specialize in creating SEO-focused photography and videography specifically for GBP. Our services include:

• Geotagged Photos: Location-specific images that boost local SEO by signaling to Google that your business operates in Newcastle.

• Business Videos: Short, engaging videos tailored for GBP, repurposable for social media and websites.

• Ongoing Uploads: We regularly update your GBP with fresh content to keep your profile active and appealing.

2. Write Compelling Descriptions

Since the thumbnail preview only shows a few lines of text, make your opening sentences count. Treat your post like an ad—grab attention and entice users to click for more details.

3. Include a Clear Call to Action (CTA)

Always add a CTA button to your posts, such as:

• "Learn More"

• "Call Now"

• "Book Online"

• "Get Offer"

The CTA encourages users to take the next step, whether that’s visiting your website, booking an appointment, or contacting your business.

Types of Google Posts You Can Use

Google offers several post templates, each suited to different types of updates:

1. What’s New: Perfect for general updates and announcements.

   • Displays more text in the thumbnail (four lines).

2. Events: Ideal for promoting events or workshops with date ranges.

3. Offers: Highlight promotions, discounts, or special deals.

4. Products: Showcase specific products, including photos and descriptions.

Choose the template that best fits your message, but remember to keep it promotional. Posts are not the place for social fluff—they’re about converting searchers into customers.

Best Practices for Google Posts

1. Post Regularly
   Keep your profile fresh by posting at least once a week. Regular updates signal to Google that your business is active, which can positively impact your rankings.

2. Optimize for Thumbnails
   Since thumbnails are cropped differently on desktop and mobile, focus key visual elements in the center of your image to ensure they’re visible across all devices.

3. Use Swipeable Carousels
   When you have multiple posts live, they’ll appear as a swipeable carousel, with the newest post showing first. Use this to keep your GBP dynamic and engaging.

4. Track Performance
   Use your GBP’s Insights dashboard to monitor how customers interact with your posts. Metrics like views and clicks can help you refine your strategy over time.

How Mojo Mesh Can Help Your Business with Google Posts

At Mojo Mesh, we’re experts in helping Newcastle businesses make the most of their Google Business Profiles. Our services include:

• Professional Post Creation: We’ll craft engaging, SEO-optimized posts that grab attention and drive conversions.

• Custom Photography and Videography: Our team provides geotagged images and videos to enhance your posts and boost local SEO.

• Ongoing Management: From creating posts to uploading them regularly, we take care of everything so you can focus on running your business.

Get Started with Google Posts Today

Google Posts are a powerful tool for standing out in Newcastle’s competitive market. With the right strategy, compelling visuals, and consistent updates, your GBP can become a lead-generating machine.

Ready to boost your local SEO and attract more customers? Let Mojo Mesh handle your Google Posts, photos, and videos.

Contact Mojo Mesh Today

• Address: 41 Young Street, Georgetown, Newcastle, N.S.W.

• Phone: 0431 722 372

• Business Hours: Monday–Friday, 9am–5pm

Let’s make your Google Business Profile work harder for your business. Call us today!